Life’s Adventure by Leroy Merlin

In this touching commercial for French home improvement store Leroy Merlin, a young couple starts their life together, moving into a rundown house and “setting sail” in it.

I love how Leroy Merlin, a French home improvement store, blends the literal and figurative in this poignant commercial (by BETC Paris) to produce a truly poetic piece. The young couple starts their life together, moving into a rundown house and “setting sail” in it. Over time, they turn the house into a home, working together to rebuild and renovate it.  All the while, you can see the gentle rocking of the house as it sails along — a visual representation of the pattern of daily life.  Inevitably, they run into “stormy seas” (again, a blend of the literal and the figurative), but they work their way out of it together. The soundtrack, a cover of Rod Stewart’s “Sailing,” is incredibly touching as well.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: